5 Common Landing Page Mistakes That Make You Lose Customers

Let’s face it, running a business is already a lot. You finally get someone to click your ad or link… but then they leave without buying, signing up, or even saying hello. Frustrating, right? Chances are, your landing page is part of the problem. In fact, Landing Page Mistakes are one of the biggest reasons people walk away. The good news? Once you fix them, you can turn more clicks into customers, and that’s what this blog is here to help you do.

Too Much Going On

When a landing page has too many images, buttons, or messages, it overwhelms people. They don’t know where to click or what to do. A good landing page has one clear goal, like getting someone to sign up or book a call. Keeping things clean and focused helps guide people in the right direction, and makes them more likely to take action.

Weak Headlines

Your headline is the first thing people see, and if it’s boring or confusing, they’ll leave. A strong headline quickly tells visitors what they’ll get and why it matters. For example: “Get 50% Off Your First Order” is better than “Welcome to Our Website.” It grabs attention and tells people what’s in it for them.

No Clear Call to Action

Your landing page should have one clear button or link that tells people what to do next, this is called a Call to Action (CTA). If your CTA is hidden, unclear, or missing altogether, people won’t take the next step. Make your CTA bold and simple like “Book Your Free Call Now” or “Get Started Today.”

Slow Load Time

If your landing page takes more than a few seconds to load, most visitors will leave. A slow page feels unprofessional and makes people think your service might be slow too. Speeding up your page, by compressing images or using a better host, can make a big difference in keeping visitors around.

Not Mobile-Friendly

More than half of your visitors are probably using a phone. If your landing page doesn’t look good or work well on mobile, you’re losing a lot of customers. Make sure your text is easy to read, buttons are big enough to tap, and everything fits nicely on a small screen.

How Hub Source Solutions Can Help

Creating a landing page that truly works takes time, skill, and focus, but you don’t have to do it alone. At Hub Source Solutions, our virtual assistants are trained to help busy business owners like you design, manage, and improve landing pages that turn visitors into customers. We take the stress off your plate so you can focus on running your business, while we make sure your page works hard for you. Reclaim your time and let’s get started!